“Open Enrollment” video

Open enrollment period, or “OE,” is synonymous among health insurers, brokers and employer benefits administrators.

For this project, our internal team competed with outside agencies for the right idea for this campaign. Using my knowledge of the health care industry and a little creativity, I came up with this concept using the letters “O” and “E” to help tell the story to an audience that would appreciate the nod to the oft used acronym. I then took that concept through all phases of execution to create the campaign.

I provided strategy, concept, artwork, writing assistance, animation and editing/post-production for this project.