“Group Retiree Customer Service” video

This video promotes the Anthem Group Retiree Medicare Advantage plans. The challenge here was that the client wanted to tell the success stories they had, but couldn’t show the actual members. I devised a solution in which we used watercolor effects over stock video footage to tell the story, while also obscuring the characters enough to make it all come together cohesively.

I provided strategy, concept, artwork, writing assistance, animation and editing/post-production for this project.