“Hi! I’m Sydney.” launch video

Anthem needed a launch campaign for their new artificial intelligence app launching in September of 2019. Since the base AI of the app is a chat bot named Sydney, I formulated the question, “Who better to introduce Sydney, than Sydney?” This question drove the campaign concept, in which the messaging behind all launch materials were written with Sydney addressing the audience directly. 

This video served as the main launch material. In order to keep Sydney without a gender or overt personality (and in tune with her communication style,) we opted to not use voice-over talent and use kinetic type instead. This personified Sydney and made an impact for this very important launch.

I created the concept, including messaging and art style, for all of the launch materials. For this video, I also provided artwork, animation, editing and post-production.