“Where to get care” video

2017 34th Annual HealthCare ADAWARDS Silver award winner in the category of Digital Video.

More than $1 billion a year is spent by Anthem on ER visits for non-emergency reasons. This video had the goal of reducing those costs. By using scenarios in which our animated characters “over-do” it, we help the viewer to understand the costs involved with using the wrong facilities for health care needs. The video wraps up these scenarios with the right time to “over-do” it as a nice sentimental hook.

This video has been used over numerous brands within the Anthem stable of companies.

I provided the concept, strategy, writing/script assistance, artwork assistance, animation and post production for this piece.